Provides Tips, Tricks, and Advice For Improving Websites and Doing Better Search, Social, Content, and Brand Marketing.
Web browsers have changed the way they handle non-HTTPS websites, and more changes are on the way. If you already have our Whole-Site SSL add-on, you’re covered. Otherwise, read on to see how these changes affect your website, and what to do about it.
Infographic shows how search works, from the perspective of a content creator, starting with their content & following it through the indexing & ranking process.
As users have shifted to mobile devices, the limited screen size of the devices have pushed search engines to squeeze out & displace publishers with their own self-hosted information in an effort to offset the poor usability offered by tiny devices, while ensuring the search habit does not decline.
The philosophy of modern search has thus moved away from starting with information and connecting it to an audience, to starting with the user and customizing the result page to them.
“The biggest three challenges for us still will be mobile, mobile, mobile”.
Customers are more empowered than ever before.
Technology and connectivity have completely changed our lives, especially in terms of how and where we spend our money.
This has also led to a power-shift, where people have almost total control of what they see and experience online. This is in turn “causing havoc” for businesses and forcing them to evolve quickly.
It also doesn’t help that the online experience is full of noise; many sites are just a wall of ads, messages and assorted brand clutter. Users now have multimedia and multi-device habits and therefore have multiple means of escape.
All of this has led to search evolving into ‘discovery marketing’. In fact marketers are now shifting money away from paid search into content marketing and other means of being discovered organically.
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