SEO and Marketing

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Infographic shows how search works, from the perspective of a content creator, starting with their content & following it through the indexing & ranking process.

As users have shifted to mobile devices, the limited screen size of the devices have pushed search engines to squeeze out & displace publishers with their own self-hosted information in an effort to offset the poor usability offered by tiny devices, while ensuring the search habit does not decline. The philosophy of modern search has thus moved away from starting with information and connecting it to an audience, to starting with the user and customizing the result page to them. "The biggest three challenges for us still will be mobile, mobile, mobile".
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Customers are more empowered than ever before.

Technology and connectivity have completely changed our lives, especially in terms of how and where we spend our money. This has also led to a power-shift, where people have almost total control of what they see and experience online. This is in turn “causing havoc” for businesses and forcing them to evolve quickly. It also doesn’t help that the online experience is full of noise; many sites are just a wall of ads, messages and assorted brand clutter. Users now have multimedia and multi-device habits and therefore have multiple means of escape. All of this has led to search evolving into ‘discovery marketing’. In fact marketers are now shifting money away from paid search into content marketing and other means of being discovered organically.
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Google Webmaster Tools Search Appearance Overview tutorial explains the importance of search snippets. This blog/article is a short introduction to Search Appearance Overview insights in Google Webmaster Tools. This article on Google Webmaster Tools is a great way to understand the inner working of basic on page optimization and also how your website may show up in Google search results page (SERP) all webmasters and website owners should understand the results of Google search because then you can create better landing pages according to how Google search displays its results.
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Too late for new changes...

Unfortunately, once Google begins rolling out one of these updates, it is too late to apply changes that will have any effect during the rolling out phase period. As we have seen previously, these updates have a cut-off date and any changes made after this date will be applied to the next refresh or update.
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The majority of website builder brands offer a free account which allows users access to the basic features and building tools. A handful of website builders provide a limited trial period to allow users to get comfortable with the service before paying for the subscription - these are generally the more complex and sophisticated website builders.
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Google’s Knowledge Graph and use of Google My Business appears to have taken a step forward in understanding search entities this week as business profiles are appearing in the sidebar for keyword based searches. It used to be the case that Google maps would appear in the side bar for location based searches such as ‘taxis’ (location set to Wilmslow) and this still does occur, as you can see in the example below. However this kind of result gives competitors visibility to the user, as local results can be seen within Google Maps, meaning that no company takes precedence over the other for who gets clicked, when the user leaves the search results page.
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SEO or Search engine optimization is the process of improving the volume or quality of traffic to a web site from search engines via natural (organic) or un-paid search results as opposed to search engine marketing which deals with paid inclusion. Typically, the higher a site appears in the search results list, the more visitors it will receive from the search engine.
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